How to determine kids to want to read more using positive social pressure

Simple. You tell them to create an account on the social-gaming platform called KIDIBOT.

KIDIBOT is a nice little robot from outerspace that helps kids save Earth from the attack of the nasty aliens called CROCOBETS.

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KIDIBOT partners: Electrica, Google, BWT-WAM, Sprint Curier, Animax, Interbrand.

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